THE SEMINARSBEING RUN NOWInternet Marketing FundamentalsFor business owners, Managing Directors, Marketing Directors, or anyone with the responsibility for decision making regarding their company’s internet presence and its impact on the business. The seminar is designed to provide an overview of:
UPCOMINGInternet Marketing Intermediate - Traffic BuildingBuilding on the basics taught in the Fundamentals Seminar, this will be an in-depth look into Search Engine Optimisation parameters, Pay-per-Click sales and marketing techniques, and Email Marketing.
-------------------------------------------------------------------------- Continuous Website ImprovementBuilding on the topics touched on in the Fundamentals Seminar, we will cover website analytics in greater detail. We will discuss various products, how they work, and how they can be used to determine how effective a site is overall, which pages are effective, which are not, what search terms are working, etc.
-------------------------------------------------------------------------- Website Design and Structure WorkshopAn in-depth look into the latest research into internet users’ behaviour, how sites are evaluated by users, and what goes into effective design and structure of commercially successful websites. For marketing managers, commercial website designers, and anyone who wishes a deeper understanding of effective website design for business purposes. Attendees will leave with a thorough understanding of what is required to improve an existing site or create an effective site.This will be a 4 hour workshop. Attendance fees will be £200 plus VAT. |