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PLANNED FUTURE EVENTS

Thursday 8th September, WSI Monthly World Webinar

FIVE STEPS TO OPTIMISING AN eCOMMERCE SITE FOR SEARCH ENGINES

Achieving high search ranking can be even more of a challenge for eCommerce sites than other websites:  Learn how to give your ecommerce site a 'fighting chance'

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Wednesday 21st September, Cressex Breakfast Briefing

HOW DO PEOPLE 'READ' YOUR WEBPAGES?

This briefing will be looking at the considerations you need to give to the words, the spaces and the layout of your web-pages if you want them to have a maximum positive impact on your website's visitors. Tony Thornby of Living Streams will be joined by Trevor Howell of Impact Words in presenting this subject.

As a bonus, each attendee will receive a complementary heatmap report – based on eye-tracking research – on a nominated your chosen webpage. It is suggest that for most companies, the home page would be a good choice.

Link to more info on 21st September Briefing Link to register to attend 21st September Briefing
 

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Wednesday 19th October, Cressex Breakfast Briefing

SEARCH INTERNET ADVERTISING (e.g. GOOGLE ADWORDS)

The dominant player in search internet marketing in the UK is Google Adwords. This briefing will therefore concentrate on its use.

In this Briefing, you will learn:

  • how to tell when it could be profitable for your company
  • why it can be profitable even when you have high natural search rankings
  • why you should beware the default search term match type – 'broad'
  • when you should have more than one 'campaign'
  • the criteria for optimal splitting search terms into Adgroups
  • campaign management for optimal performance – bidding and advert wording
  • how to measure effectiveness, including a novel system for optimising when most prospects ring rather than complete a form
Link to more info on 19th October Briefing Link to register to attend 19th October Briefing
 

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Friday 28TH October, at Wycombe Business expo, The Community School, Cressex

FREE 1:1 DIGITAL MARKETING CONSULTANCY

Thirteen 25 min free consultancy slots available from Tony Thornby of Living Streams courtesy of the Central Business Hub. Full details and a link to book a slot at

Link to register to attend 28th October free consultancy session
 

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November TBA, Cressex Breakfast Briefing

FACEBOOK PAGES AND SOCIAL PLUGINS FOR BUSINESS

Many small businesses base their view of Facebook's usefulness on Facebook personal profiles. But the free business presence of a Facebook Page is completely different. As with all social media, being active with a Facebook Page is usually more about brand and reputation than direct sales – but it is no less powerful for that and can be very cost effective.

In addition, the use of Facebook social plugins outside of Facebook can have a strong viral effect if used in conjunction with a Facebook Page. Learn how to make maximum business use of Facebook at this Breakfast Briefing.